Salesforce Marketing Cloud The Salesforce Marketing Cloud integration is available on the
Enterprise plan .
Radar can send events to Salesforce Marketing Cloud to trigger journeys in Journey Builder .
Use the Salesforce Marketing Cloud integration to send location-triggered messages to increase engagement and conversion.
Configuration# On the Salesforce Marketing Cloud Setup menu, under Installed Packages , click New . Add an installed package with the name Radar . On the package details page, add an API Integration component with the Server-to-Server integration type and all permissions for the Automation , Contacts , Cross Cloud Platform , and Data scopes. Copy your Client ID , Client Secret , Authentication Base URI , and REST Base URI .
Then, on the Radar Integrations page under Salesforce Marketing Cloud , set Enabled to Yes and paste these values. When you click Save , Radar will create an event definition and data extension with the specified event definition key (radar-event
by default). Whenever events are generated, Radar will send events to your Salesforce Marketing Cloud data extension to trigger journeys.
In Salesforce Marketing Cloud's Contact Builder , under Data Designer , connect the Radar data extension to your data model by linking the Customer Data's Contact Key field to the Radar Data Extension's contactKey field in a one to many relationship.
To map a Radar user to a Salesforce Marketing Cloud contact, you must specify a custom mapping by setting Radar metadata.salesforceContactKey
.
let contactKey = SFMCSdk.mp.contactKey() Radar.setMetadata(["salesforceContactKey": contactKey])
Copy SFMCSdk.requestSdk { sdk -> sdk.mp { val contactKey = it.moduleIdentity.profileId Radar.setMetadata(JSONObject().put("salesforceContactKey",contactKey)) } }
Copy Verify integration data delivery# To test that the integration is configured correctly and can deliver data, use the Simulator to generate events. Click View on an event row and scroll down to the Logs section on the details page to verify delivery. Perform a similar process via a test app build with Radar location tracking enabled by spoofing location or moving into the relevant boundary.
Additionally, check the Radar data extension in Salesforce's Contact Builder to verify records are delivering.
All integration delivery can be monitored via the integration's event logs by clicking View event logs on the Integrations page .
Example use cases# Send a personalized push notification when a user arrives at a store# Create Geofences in Radar with the geofence tag set to store
. The geofence tag will be used to trigger messages for the subset of geofence entries where this tag is present. Create a Salesforce Journey triggered by an API Event from the Radar data extension. The Radar data extension will be filtered on user.entered_geofence
as the type
attribute and store
as the geofenceTag
attribute.
Message all users who have been nearby a store# Create Geofences in Radar to represent nearby store boundaries with geofence tag set to nearby-store
. The geofence tag will be used to target messages for the subset of geofences where this tag has been present on an event in the last 7 days. Create a Salesforce Mobile List filtered on the Radar data extension attributes of type
equal to user.entered_geofence
, geofenceTag
equal to nearby
and createdAt
set to the last 7 days. Create a Salesforce MobilePush Message with audience targeting set to the Salesforce Mobile List created in the step above.
Event mapping# user.entered_geofence# Radar Event Field Salesforce Event Attribute Type Example type
type
string "user.entered_geofence"
user.userId
userUserId
string (max length 100) "1"
user.deviceId
userDeviceId
string (max length 100) "10974a2ee035770b9"
geofence._id
geofenceId
string "5b2c0906f5874b001aecfd8e"
geofence.description
geofenceDescription
string (max length 100) "Store #123"
geofence.tag
geofenceTag
string (max length 100) "store"
geofence.externalId
geofenceExternalId
string (max length 100) "123"
geofence.metadata
geofenceMetadata
string (max length 4,000) '{"parking":false}'
confidence
confidence
string "high"
foreground
foreground
boolean true
If Regions is enabled, Radar will also send the following attributes:
Radar Event Field Salesforce Event Attribute Type Example country.code
countryCode
string "US"
country.name
countryName
string "United States"
state.code
stateCode
string "MD"
state.name
stateName
string "Maryland"
dma.code
dmaCode
string "26"
dma.name
dmaName
string "Baltimore"
postalCode.code
postalCode
string "21014"
user.exited_geofence# Radar Event Field Salesforce Event Attribute Type Example type
type
string "user.exited_geofence"
user.userId
userUserId
string (max length 100) "1"
user.deviceId
userDeviceId
string (max length 100) "10974a2ee035770b9"
geofence._id
geofenceId
string "5b2c0906f5874b001aecfd8e"
geofence.description
geofenceDescription
string (max length 100) "Store #123"
geofence.tag
geofenceTag
string (max length 100) "store"
geofence.externalId
geofenceExternalId
string (max length 100) "123"
geofence.metadata
geofenceMetadata
string (max length 4,000) '{"parking":false}'
confidence
confidence
string "high"
duration
duration
number (minutes) 42.1``foreground
foreground
foreground
boolean true
If Regions is enabled, Radar will also send the following attributes:
Radar Event Field Salesforce Event Attribute Type Example country.code
countryCode
string "US"
country.name
countryName
string "United States"
state.code
stateCode
string "MD"
state.name
stateName
string "Maryland"
dma.code
dmaCode
string "26"
dma.name
dmaName
string "Baltimore"
postalCode.code
postalCode
string "21014"
user.dwelled_in_geofence# Radar Event Field Salesforce Event Attribute Type Example type
type
string "user.exited_geofence"
user.userId
userUserId
string (max length 100) "1"
user.deviceId
userDeviceId
string (max length 100) "10974a2ee035770b9"
geofence._id
geofenceId
string "5b2c0906f5874b001aecfd8e"
geofence.description
geofenceDescription
string (max length 100) "Store #123"
geofence.tag
geofenceTag
string (max length 100) "store"
geofence.externalId
geofenceExternalId
string (max length 100) "123"
geofence.metadata
geofenceMetadata
string (max length 4,000) '{"parking":false}'
confidence
confidence
string "high"
duration
duration
number (minutes) 5
foreground
foreground
boolean true
If Regions is enabled, Radar will also send the following attributes:
Radar Event Field Salesforce Event Attribute Type Example country.code
countryCode
string "US"
country.name
countryName
string "United States"
state.code
stateCode
string "MD"
state.name
stateName
string "Maryland"
dma.code
dmaCode
string "26"
dma.name
dmaName
string "Baltimore"
postalCode.code
postalCode
string "21014"
user.entered_place# Radar Event Field Salesforce Event Attribute Type Example type
type
string "user.entered_place"
user.userId
userUserId
string (max length 100) "1"
user.deviceId
userDeviceId
string (max length 100) "10974a2ee035770b9"
place._id
placeId
string "59302bcf8f27e8a156bd4f91"
place.name
placeName
string "Starbucks"
place.chain.slug
placeChainSlug
string "starbucks"
place.chain.name
placeChainName
string "Starbucks"
place.chain.metadata
placeChainMetadata
string (max length 4,000) '{"parking":false}'
place.categories
placeCategories
string (comma-separated) "food-beverage,cafe,coffee-shop"
confidence
confidence
string "high"
foreground
foreground
boolean true
If Regions is enabled, Radar will also send the following attributes:
Radar Event Field Salesforce Event Attribute Type Example country.code
countryCode
string "US"
country.name
countryName
string "United States"
state.code
stateCode
string "MD"
state.name
stateName
string "Maryland"
dma.code
dmaCode
string "26"
dma.name
dmaName
string "Baltimore"
postalCode.code
postalCode
string "21014"
user.exited_place# Radar Event Field Salesforce Event Attribute Type Example type
type
string "user.exited_place"
user.userId
userUserId
string (max length 100) "1"
user.deviceId
userDeviceId
string (max length 100) "10974a2ee035770b9"
place._id
placeId
string "59302bcf8f27e8a156bd4f91"
place.name
placeName
string "Starbucks"
place.chain.slug
placeChainSlug
string "starbucks"
place.chain.name
placeChainName
string "Starbucks"
place.chain.metadata
placeChainMetadata
string (max length 4,000) '{"parking":false}'
place.categories
placeCategories
string (comma-separated) "food-beverage,cafe,coffee-shop"
confidence
confidence
string "high"
duration
duration
number (minutes) 42.1
foreground
foreground
boolean true
If Regions is enabled, Radar will also send the following attributes:
Radar Event Field Salesforce Event Attribute Type Example country.code
countryCode
string "US"
country.name
countryName
string "United States"
state.code
stateCode
string "MD"
state.name
stateName
string "Maryland"
dma.code
dmaCode
string "26"
dma.name
dmaName
string "Baltimore"
postalCode.code
postalCode
string "21014"
user.entered_region_country# Radar Event Field Salesforce Event Attribute Type Example Value type
type
string "user.entered_region_country"
user.userId
userUserId
string "1"
user.deviceId
userDeviceId
string "10974a2ee035770b9"
region.code
regionCode
string "US"
region.name
regionName
string "United States"
confidence
confidence
string "high"
foreground
foreground
boolean true
user.exited_region_country# Radar Event Field Salesforce Event Attribute Type Example Value type
type
string "user.exited_region_country"
user.userId
userUserId
string "1"
user.deviceId
userDeviceId
string "10974a2ee035770b9"
region.code
regionCode
string "US"
region.name
regionName
string "United States"
confidence
confidence
string "high"
foreground
foreground
boolean true
user.entered_region_state# Radar Event Field Salesforce Event Attribute Type Example Value type
type
string "user.entered_region_state"
user.userId
userUserId
string "1"
user.deviceId
userDeviceId
string "10974a2ee035770b9"
region.code
regionCode
string "MD"
region.name
regionName
string "Maryland"
confidence
confidence
string "high"
foreground
foreground
boolean true
user.exited_region_state# Radar Event Field Salesforce Event Attribute Type Example Value type
type
string "user.exited_region_state"
user.userId
userUserId
string "1"
user.deviceId
userDeviceId
string "10974a2ee035770b9"
region.code
regionCode
string "MD"
region.name
regionName
string "Maryland"
confidence
confidence
string "high"
foreground
foreground
boolean true
user.entered_region_dma# Radar Event Field Salesforce Event Attribute Type Example Value type
type
string "user.entered_region_dma"
user.userId
userUserId
string "1"
user.deviceId
userDeviceId
string "10974a2ee035770b9"
region.code
regionCode
string "26"
region.name
regionName
string "Baltimore"
confidence
confidence
string "high"
foreground
foreground
boolean true
user.exited_region_dma# Radar Event Field Salesforce Event Attribute Type Example Value type
type
string "user.exited_region_dma"
user.userId
userUserId
string "1"
user.deviceId
userDeviceId
string "10974a2ee035770b9"
region.code
regionCode
string "26"
region.name
regionName
string "Baltimore"
confidence
confidence
string "high"
foreground
foreground
boolean true
user.started_trip# Radar Event Attribute Salesforce Event Attribute Type Example Value trip.externalId
tripExternalId
string (max length 100) "299"
trip.metadata
tripMetadata
string (max length 4,000) '{"Car Model":"Green Honda Civic"}'
trip.destinationGeofenceTag
tripDestinationGeofenceTag
string (max length 100) "store"
trip.destinationGeofenceExternalId
tripDestinationGeofenceExternalId
string (max length 100) "123"
foreground
foreground
boolean true
user.updated_trip# Radar Event Attribute Salesforce Event Attribute Type Example Value trip.externalId
tripExternalId
string (max length 100) "299"
trip.metadata
tripMetadata
string (max length 4,000) '{"Car Model":"Green Honda Civic"}'
trip.destinationGeofenceTag
tripDestinationGeofenceTag
string (max length 100) "store"
trip.destinationGeofenceExternalId
tripDestinationGeofenceExternalId
string (max length 100) "123"
foreground
foreground
boolean true
user.approaching_trip_destination# Radar Event Attribute Salesforce Event Attribute Type Example Value trip.externalId
tripExternalId
string (max length 100) "299"
trip.metadata
tripMetadata
string (max length 4,000) '{"Car Model":"Green Honda Civic"}'
trip.destinationGeofenceTag
tripDestinationGeofenceTag
string (max length 100) "store"
trip.destinationGeofenceExternalId
tripDestinationGeofenceExternalId
string (max length 100) "123"
foreground
foreground
boolean true
user.arrived_at_trip_destination# Radar Event Attribute Salesforce Event Attribute Type Example Value trip.externalId
tripExternalId
string (max length 100) "299"
trip.metadata
tripMetadata
string (max length 4,000) '{"Car Model":"Green Honda Civic"}'
trip.destinationGeofenceTag
tripDestinationGeofenceTag
string (max length 100) "store"
trip.destinationGeofenceExternalId
tripDestinationGeofenceExternalId
string (max length 100) "123"
foreground
foreground
boolean true
user.stopped_trip# Radar Event Attribute Salesforce Event Attribute Type Example Value trip.externalId
tripExternalId
string (max length 100) "299"
trip.metadata
tripMetadata
string (max length 4,000) '{"Car Model":"Green Honda Civic"}'
trip.destinationGeofenceTag
tripDestinationGeofenceTag
string (max length 100) "store"
trip.destinationGeofenceExternalId
tripDestinationGeofenceExternalId
string (max length 100) "123"
foreground
foreground
boolean true
user.entered_beacon# Radar Event Attribute Salesforce Event Attribute Type Example Value beacon._id
beaconId
string "5b2c0906f5874b001aecfd8f"
beacon.description
beaconDescription
string (max length 100) "Store #123 - Drive-Thru"
beacon.tag
beaconTag
string (max length 100) "drive-thru"
beacon.externalId
beaconExternalId
string (max length 100) "123"
beacon.metadata
beaconMetadata
string (max length 4,000) '{"type":"parking"}'
confidence
confidence
string "high"
foreground
foreground
boolean true
user.exited_beacon# Radar Event Attribute Salesforce Event Attribute Type Example Value beacon._id
beaconId
string "5b2c0906f5874b001aecfd8f"
beacon.description
beaconDescription
string (max length 100) "Store #123 - Drive-Thru"
beacon.tag
beaconTag
string (max length 100) "drive-thru"
beacon.externalId
beaconExternalId
string (max length 100) "123"
beacon.metadata
beaconMetadata
string (max length 4,000) '{"type":"parking"}'
confidence
confidence
string "high"
duration
duration
number (minutes) 1.42
foreground
foreground
boolean true